October 17, 2017

How small firms still rely on faxes to sell goods


Victoria Ibitoye For The Daily Mail

80s tech: But many small businesses still rely on fax machines

80s tech: But many small businesses still rely on fax machines

80s tech: But many small businesses still rely on fax machines

Small business owners are more likely to still use faxes to sell their goods than a mobile phone app, a report has found.

A quarter said they will send faxes to potential customers in the next 12 months – a technology which has been in use for more than 50 years – while just 15 per cent push for sales through their own smartphone app. 

But 69 per cent of SMEs (small and medium-sized enterprises) will use their website for sales, and 44 per cent said they will use social media, according to research by Capital Economics.

Email was the most popular communication tool for SMEs – companies which employ fewer than 250 people – with 85 per cent planning to use it to sell.

The survey of more than 1,000 SMEs found 73 per cent had not delayed any business decisions as a result of Brexit, with the majority forecasting 1.6 per cent sales growth over the coming 12 months.

Despite this, 39 per cent of those surveyed admitted that they feared Brexit would negatively affect their sales.

It also found that small business owners who use modern e-commerce methods were more confident about their prospects than their peers who did not, expecting to grow 1.8 per cent in the coming year compared to 1.2 per cent.

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